In a push to promote environmental sustainability, Apple is shining a spotlight on its eco-friendly initiatives this Earth Day. The tech giant is encouraging users to recycle old devices and trade them in for new ones while highlighting its move away from leather products.
As Earth Day approaches, Apple has revamped its trade-in webpage, inviting customers to explore options for turning their used devices into credit towards their next purchase. "This Earth Day, let's put your used device to good use. You can trade it in and get credit toward your next purchase," the page encourages. For devices not eligible for credit, Apple offers free recycling, ensuring that outdated tech doesn't end up in landfills.
In 2023, Apple made a bold move by discontinuing the use of leather in its products. The company introduced FineWoven, a more sustainable alternative, which has seen mixed reviews but represents a significant step towards reducing environmental impact. The material has so far been better received as an Apple Watch band than as an iPhone case.
Apple's commitment to the environment doesn't stop there. The company aims for total carbon neutrality across all aspects of its business by 2030, setting a more ambitious timeline than the goals set by the Intergovernmental Panel on Climate Change.
By promoting recycling, offering trade-in credits, and eliminating leather from its products, Apple is paving the way for more sustainable consumer technology. This Earth Day, Apple invites everyone to be a part of the change.
